Impact of Multimedia on Adolescents’ Educational, Behavioral and Social Aspects of Life in Selected Undergraduate Colleges of Krishna District

A Mary Indira Rani, A Florence Daisy


Introduction: Adolescence is a challenging and sometimes difficult stage of life. Television, Movies, Magazine, Music, Videos, Internet and Mobile phones are some of the many ways today’s adolescents are influenced.

Material and Methods: A descriptive study was conducted to assess the impact of multimedia on adolescents’ educational, behavioral and social aspects of life in selected undergraduate colleges of Krishna District, in Maris Stella College and Andhra Loyola College, Vijayawada among 100 adolescents of 1st year degree course and the participants selected by using purposive sampling. Semi-structured questionnaire and Likert 5-point scale was used to collect the data. The responses are tabulated, organized, analyzed and interpreted by using descriptive and inferential statistics.

Results: Maximum subjects were in the age group of 18 years (50% males and 50% females). Majority (68%) of them were from nuclear family and were Hindu. More than half (52%) were from urban area. Half (53.3%) of the samples had a positive influence of multimedia on educational life of adolescents. More than half (54.8%) of the samples had a positive influence of multimedia on behavioral life of adolescents. 50.8% of the samples had a negative impact of multimedia on social life of adolescents.

Conclusion: Adolescents who participated in the study had positive impact of multimedia in their educational and behavioral aspect and had negative impact on social aspect.


Assess, Adolescents, Aspects, Behavioral, Educational, Impact, Multimedia, Social, Undergraduate

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